When Deena Fox (B’92, EMBA’05), a principal and director of project leadership at ROSSETTI, a 100-person architecture firm based in Detroit, started talking with officials from the United States Tennis Association (USTA) about redesigning the USTA Billie Jean King National Tennis Center, one word kept springing to mind: spectacle.
The word matches the USTA’s biggest event. The U.S. Open draws more than 700,000 people — known for their enthusiasm — annually to watch superstars perform at its campus in Flushing, Queens. Recently, however, the facilities have been showing their age, underwhelming both athletes and fans.
“We thought about other world-class events at this level and what we could do to lift the bar a little higher,” says Fox.
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This article originally appeared in the fall 2017 issue of Georgetown Business.