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Faculty in the News: Catherine Tinsley

on April 30 | in Leadership, Management | by | with No Comments

A recent article in CNN Money references Professor Catherine Tinsley’s gender research in light of many companies’ feminist – or “fempowerment” – advertising campaigns:

The more we discuss how much help women need, Tinsley says, the more workplaces perpetuate a system that keeps women feeling isolated and inferior to their male counterparts.

Tinsley’s research shows that the repetition of these messages can even widen the perceived differences between men and women, actually decreasing women’s opportunities for empowerment.

To read the full article, visit http://money.cnn.com/2018/04/26/pf/womens-empowerment-corporate-feminism/index.html.

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