A screenshot of Professor Marlene Morris Towns in a video about the Olympics

Faculty Video: 2018 Winter Olympics

on February 12 | in Global Business, Marketing, Strategy, Technology | by | with No Comments

Faculty from Georgetown’s McDonough School of Business weigh in on the 2018 Winter Olympics:

Arthur Dong, teaching professor of strategy, on the participation of North Korea
Betsy Sigman, teaching professor of operations and information management, on live coverage and social media
Marlene Towns, adjunct professor of marketing, on the personal brand of athletes
Ronald Goodstein, associate professor of marketing, on the impact of sponsors and advertisers

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