Prof. Neeru Pahari

Research: The Social Status of Busyness

on November 3 | in Leadership, Marketing | by | with No Comments

How busy are you these days? The answer to that question says a lot about your social status, according to new research from McDonough School of Business Assistant Professor of Marketing Neeru Paharia.

“Long hours of work and lack of leisure time have now become a powerful status symbol,” wrote Paharia and her co-authors in their report, “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol,” published in the Journal of Consumer Research.

The busier people say they are or appear to be — whether or not they really are — the more important others perceive them to be, according to the study. In American culture particularly, complaining about being busy, or humblebragging, has become an increasingly widespread phenomenon, Paharia and her colleagues found.

To read the full story, visit The full article originally appeared in the fall 2017 issue of Georgetown Business.

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